PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. This comes in handy as you start to integrate earned media.

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Cision

OCTOBER 6, 2016

For those of you who just rolled your eyes at the idea of PR being able to show a return-on-investment, let me introduce you to the PESO model , which is what makes this possible. What is an Integrated PESO Model? The PESO model takes the four media types —paid, earned, shared and owned—and merges them together. Paid Media.

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Media Relations Newspapers Measurement Social Media 331

PR Conversations

JUNE 28, 2020

Jesper Anderson tweeted: Who coined the acronym PESO originally? As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. The prompt for this article is a Twitter thread, so I will attribute its beginnings.

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Sword and the Script

APRIL 27, 2021

If the PESO model had a drawback, I think it’s the order of things. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. By contrast, every other category of tactics is a flash. The order of words is exactly backward.

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Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. This includes paid, earned, shared and owned (PESO) media. Earned and social leads PESO.

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Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. Product reviews on platforms like YouTube, social media platforms, or blogs. Securing earned media is still the highest priority for most public relations professionals. User-generated content/word-of-mouth recommendations.

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The Resolution Blog

MARCH 29, 2019

How Diageo Measures PESO We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo , on the PR Resolution Podcast to talk about multi-channel marketing and measuring results. Let’s talk about the Paid, Earned, Shared, and Owned (or the PESO) model. Absolutely.

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