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10 Books about PR that every PR practitioner must read

PReview: A Blog by NewsVoir

As a PR professional, be it an expert or a beginner; you mustn’t miss reading these books Reading books is a great source to learn and grow your knowledge and skills as an expert communicator.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take.

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Lessons from the UK’s top media and public relations blogger

Stephen Waddington

An inspirational story about how motivated students that work hard, finish first. Marcel Klebba was named media and public relations blogger of the year at the Vuelio blog awards on Friday at a glitzy ceremony in London. Here’s his first blog post. He sought out practitioners, reported on events, and wrote about student life.

Publicity 105
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40 PR tips that will super-charge your career

The Resolution Blog

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. How about a movement? What is Inbound & why should PR pros care? PR planning for 2016? Will ad-blocking bring more competition to PR?

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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You Should Read This If. You’re a public relations practitioner. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way.

Digg 104
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Too many beers: ethics and client conflicts – Ken Kerrigan

Ethical Voices

Why don’t you tell us more about yourself and your career? I am now a Vice President at Infinite Global, and I’m also on faculty at New York University where this semester is going to be my 10th year teaching classes on communications management strategy and the history of PR. The death of truth and the need for regulation.

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28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Grab Your 28 Top Tips in this Must-Have FREE Tipsheet. You’re a fan of honesty.