Waxing UnLyrical
MAY 24, 2018
The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?
Critical Mention
FEBRUARY 22, 2019
AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). None (27%).
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Wildfire
AUGUST 6, 2018
A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. And we’re not alone. 2) Streamlined permissions.
Cision
SEPTEMBER 22, 2016
That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall. For years, every McDonald’s campaign had one simple measure – how many hamburgers served.
Critical Mention
SEPTEMBER 9, 2018
A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. When she’s not writing you can find her at music festivals, hiking or snowboarding. Internationally Renowned Marketing Expert. Reich / Monday, Oct.
Cision
MAY 5, 2016
PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. Core PR skills like strong writing and verbal skills, attention to detail, having a nose for news and being a relationship builder, still hold true.
Sword and the Script
AUGUST 19, 2017
Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. Last on the list of attributes was using big data and analytics to formulate strategy.”. The CMO of the future is an even more important player in the C-suite,” she writes.
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