PR in High Definition

OCTOBER 26, 2020

Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. Failing to understand and cater to this will be to our detriment as comms professionals and the businesses we represent.

Groups 62

Groups Employee Leadership Examples 62

Waxing UnLyrical

NOVEMBER 11, 2015

I’m also learning through active participation both as a participant and as a presenter in programs offered by the Public Relations Society of America and its many local chapters, the Publicity Club of New England , the American Marketing Association , and on and on. He blogs at A Professor’s Thoughts.

Nonprofit 40

Nonprofit Banking Ethics Course 40

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. We did not bank on that sort of measurement opportunity but it happened. It can also be hard to measure.

Media Relations 40

Media Relations Media Measurement Conference 40

Communications Conversations

DECEMBER 4, 2020

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. But then a funny thing happened.

Corporate 139

Corporate Blogging Banking Measurement 139

Waxing UnLyrical

JULY 29, 2016

– though I really wish you’d leave them as actual comments on the blog. Do you know that, at the end of the day, the way she gets a 5-star performance review is by getting the CEO’s mug in his local neighborhood rag? So many thanks for the comments, emails, DMs, etc. Image: Ashes Sitoula via Unsplash,, CC Zero.

Measurement 40

Measurement Banking Meeting Local 40

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Local news and indy journalism more trusted. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

PR in High Definition

JULY 28, 2021

Whether it’s internal or external, make sure to gather opinions and feedback from a variety of ethnicities, genders and nationalities. If it’s an international campaign you’re working on, be aware that you can’t just take a blanket approach. Tailor your campaign to each country. Do a quick sanity check on the news.

Social Media 71

Social Media Exercises Banking Employee 71

Communications Conversations

SEPTEMBER 22, 2017

International IABC. I see friends attending the PRSA National Conference each year and going out to dinners with all sorts of people I know and have met over the years through Twitter, blogging and my PRSA involvement. When you’re a solo, the four grand comes straight out of your bank account. PRSA National.

Conference 60

Conference Industry Hotels Local 60

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

JANUARY 14, 2016

But, you will need to make break-neck efforts (and break the bank) to build up a sizable following and make some impact. WhatsApp is being used by thousands of local small businesses in other parts of the world. Your business should be on Yelp if you have a physical store and/or are a local business. Tumblr for Marketing.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Waxing UnLyrical

APRIL 2, 2016

Here’s a screen grab from FTC’s blog. And just as collaboration makes for efficiency both internally and externally, it also encourages the growth of social, empowered, and active communities, that can really elevate your thought leadership. Do you see how smart and engaging the content is? serves a purpose. Click To Tweet.

Strategy 40

Strategy Case Study Community Creativity 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Seemingly innocuous, scammers collect this data and can hack social media accounts and even bank details. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52