Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. User-generated content Influencers are skilled content creators, which brands can leverage to their advantage to create compelling, creative and engaging content on their behalf.

Strategy 62

Strategy Marketing SEO B2C 62

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. What’s your best tip for measuring PR? We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

SEPTEMBER 6, 2016

Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest. Throughout your content experiment, measure the outcomes.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194