Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. A key element to success is the establishment of credible and trustworthy relationships with policymakers.

Policies 59

Policies Publicity Community Construction 59

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

APRIL 5, 2016

The business development manager that shows up at a local chamber of commerce happy hour and collects a fistful of business cards – only to then send each contact three sales emails, a LinkedIn invitation and a couple of direct messages on Twitter – can be found sipping in solitude at the next event. B2C Product 9.5%. of revenue.

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. This particular location has relationships with the local elementary schools to pick up kids after school for karate lessons and after-care. Red Bull, Johnson & Johnson).

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Norton's Notes

NOVEMBER 3, 2017

With experience in almost any given field becoming critical, especially public relations, your tutors will tell you time and time again to get in touch with local agencies or in-house PR teams. In saying that, no two PR agencies are exactly the same, are you looking for social media, corporate comms, B2B or B2C?

Interviews 34

Interviews Journalism B2C Agency 34

PR 20/20

JUNE 25, 2019

And it’s not just B2C. I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. PR 20/20’s support for connected experiences and engagements are custom based on each organization’s needs, but may include: Corporate social responsibility consult and support.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Local news and indy journalism more trusted. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

MAY 23, 2018

Kurschner (at left with author Karina Wiatros) cautions against pitching, say, a corporate ribbon-cutting, which is entirely self-serving. If you have a story you know a local editor won’t want to miss, try a call. Keep in mind that the “why” needs to matter to the publication’s readers (not necessarily your client).

Pitching 82

Pitching Print Journalism Local 82

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Don’t forget to put in a plug for your new content offer in your company e-newsletter, if you have one!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” million donated to national and local charities. Something smaller and simpler can also work; look at this local Whole Foods store’s move to “mother” a goose and goslings in its parking lot.

Brand 160

Brand Branding Film Internal 160

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. corporate sponsors, attracted by the influencers participating as Champions. If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40