Flack's Revenge

JANUARY 10, 2019

Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. If I‘m a B2C brand, I am still investing somewhat in Facebook. What Will It Take for Advertisers to Back Away From Facebook? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

APRIL 5, 2016

The business development manager that shows up at a local chamber of commerce happy hour and collects a fistful of business cards – only to then send each contact three sales emails, a LinkedIn invitation and a couple of direct messages on Twitter – can be found sipping in solitude at the next event. B2C Product 9.5%. Or near-zero.

Mobile 60

Mobile Survey Marketing B2B 60

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. But what does content mean? And why is it so important?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. During a recent visit to a local range, I noticed the book on the counter for $24.99.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Local news and indy journalism more trusted. “I

Marketing 190

Marketing Content Marketing Data Social Media 190