Contently - Strategy

APRIL 1, 2024

CUSTOMER SERVICE Seek out internal reports or insights about the most common complaints or issues customers have with your product or service. How does your brand, product, or services make their lives easier? Customer analytics can inspire the SEO content your target audience is looking for online.

SEO 52

SEO Engineering Writing How To 52

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Attribute/drive creative social PR campaigns. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Big Data 92

Big Data Data Publicity Analytics 92

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. It is a free up to.5

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. It is a free up to.5

Data 120

Data Tools Google Examples 120

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 18, 2016

Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. The analytics across sites are consolidated with the originating admin, which for a communication pro or marketer promoting multiple channels on Facebook could be very convenient.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

FEBRUARY 11, 2017

Further, the persistent questions of confidence and fidelity of analytics provided by the giants may open a window of opportunity for new entrants. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 17, 2019

This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” These four September days are for you—the product manager, the creative marketer, the start-up founder. 2020 TBA (September 3 - 6, 2019 | Boston, MA).

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Measurement and analytics are cited as the leading area of investment in 2020 ahead of influencer marketing (36%), content creation (34%) and research (31%). ICCO consists of national PR trade associations in 55 countries. Progress is slow.

Government 103

Government Education Print Ethics 103

Journalistics

MARCH 24, 2015

You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. In my experience working with dozens of large organizations, and many more smaller ones, you’re going to have to be creative with how you measure performance. How will you use this data?

Strategy 72

Strategy How To Measurement Analytics 72