5W PR
JUNE 7, 2021
In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process. As a type of SMS outreach, polls can boost customer engagement.Sending surveys and collecting votes result in fast feedback. Non-promotional touch.
The Proactive Report
MAY 12, 2016
VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. According to a Digiday and Chute survey, visual content can be up to 10X more effective than plain text. FOLLOW THE MONEY. Follow us on Twitter.
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Communications Conversations
MARCH 6, 2020
According to Ragan’s 2020 Salary and Workplace Culture Survey , employers seem to be going through the motions when it comes to attracting and retaining key talent. For starters, the survey found that a full 57% of respondents got a 1-3% salary increase in 2019. Less real estate costs, potentially? Not even close.
ImPRessions - Crenshaw Communications
DECEMBER 16, 2016
Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate.
Sword and the Script
MAY 20, 2017
A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. He talked about a real estate developer in Buenos Aires who wanted to attract attention to a new development, Madero Este, in a remote section of the city. Is your agency bringing creative thinking to the table?
PR 20/20
OCTOBER 4, 2018
According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Be sure you (or the videographer / agency you’re working with) have the correct credentials to capture this type of video. Tours (ex: facility, office, real estate walkthrough). 360 Degrees.
Shift Communications
NOVEMBER 21, 2014
Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. Scott Monty. EVP, Strategy. Photo credit: mysocialgameplan.
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