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Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. 3) The bold “content marketing” bridge. Talk to Us!

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. 2) You don’t treat content marketing is its own channel.

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Why aren’t employers giving PR employees the benefits they want?

Communications Conversations

According to Ragan’s 2020 Salary and Workplace Culture Survey , employers seem to be going through the motions when it comes to attracting and retaining key talent. For starters, the survey found that a full 57% of respondents got a 1-3% salary increase in 2019. Less real estate costs, potentially? Not even close.