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Report: Pandemic Effects on Work Arrangements Also Hitting Office, Retail and Residential Real Estate

PRSay

According to a new report by the McKinsey Global Institute, based on a survey of large firms in nine cities around the world, including New York, San Francisco, London and Tokyo, many companies have left it up to individual employee teams to decide which work arrangements suit them best.

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

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Inside the 2023 C-suite: Optimism returns, but cost-cutting could include marketing

Agility PR Solutions

A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such as wages, benefits, external services, as well as marketing and advertising.

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4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.

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The 3 Cs of Business: Communicate. Communicate. Communicate.

Reputation Us

Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Successful businesses consider the “three Cs: 1) COMMUNICATE , 2) COMMUNICATE and 3) COMMUNICATE. So how do you strategically allocate your “Cs?” Who are they?

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Marketing with Messaging Apps

5W PR

In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process. As a type of SMS outreach, polls can boost customer engagement.Sending surveys and collecting votes result in fast feedback. Non-promotional touch.

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Visual Content and your Brand

The Proactive Report

VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. According to a Digiday and Chute survey, visual content can be up to 10X more effective than plain text. FOLLOW THE MONEY.