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Marketing with Messaging Apps

5W PR

Using geolocation technology, it sends rewards and product recommendations from sales associates when a user steps inside a store. In real estate, first-time homebuyers can be invited to events through texts that will serve to guide them through the entire process. DSW has a centralized app. Non-promotional touch.

Marketing 107
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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Be sure you (or the videographer / agency you’re working with) have the correct credentials to capture this type of video. Tours (ex: facility, office, real estate walkthrough). 360 Degrees.

Video 78
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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. Here are five predictions for the coming year.

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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. She likes producing infographics and has created a few, including for a winemaker and a commercial real estate property manager, but the media hasn’t yet used any of them. Use Multimedia to Tell a Better Story.