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How to Research Industry Trends Hassle-Free

Shift Communications

Additionally, we can localize our content based on where search queries are the most popular. These are just a number of use cases for this industry and trending data. Don’t just perform traditional PR, use data-driven PR ! Lisa Zanchi. Senior Marketing Strategist.

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SHIFT Archives: The Best of Q1 2015

Shift Communications

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible. Tori Sabourin.

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PR and the Marketing Technology Skills Gap

Shift Communications

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. This was reinforced when we recently hosted a set of local university PR students for a half day round robin with agency leaders. But it doesn’t stop there…. Share the Knowledge.

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Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

A regional business reporter at a major metro newspaper may be interested in the negative economic impact Shark Week is having on shark-owned local businesses, using G.W.’s A savvier tactic would be to target reporters or outlets who may want to write about Shark Week but don’t traditionally have an in. s vegan donut shop as a prime example.

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3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ve all seen it before. Savannah Whitman. Marketing Coordinator.

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3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ve all seen it before. Savannah Whitman. Marketing Coordinator.

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3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ve all seen it before. Savannah Whitman. Marketing Coordinator.