Agency Crisis Communications Data-Driven PR Local 
Shift Communications
JULY 26, 2017
There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Because even if he does everything else right, having a Tweet go live amidst the crisis saying, “ Fish Humans are friends, not food!”
Shift Communications
JULY 28, 2017
While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. Crisis communications is not an area where you want to “set it and forget it.” cta] The post Crisis Issue? If, like G.W.,
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