Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? Additionally, we can localize our content based on where search queries are the most popular. These are just a number of use cases for this industry and trending data. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible. Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Next is crafting the messaging and determining the best communication medium(s) to activate. Which brings us to our friend, G.W. Shark and his vegan donuts.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. This was reinforced when we recently hosted a set of local university PR students for a half day round robin with agency leaders. But it doesn’t stop there…. Share the Knowledge.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. As communications professionals, we know those small businesses without social media are missing a key opportunity. We’ve all seen it before. Even worse, sometimes the business doesn’t have social media accounts at all.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. As communications professionals, we know those small businesses without social media are missing a key opportunity. We’ve all seen it before. Even worse, sometimes the business doesn’t have social media accounts at all.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. As communications professionals, we know those small businesses without social media are missing a key opportunity. We’ve all seen it before. Even worse, sometimes the business doesn’t have social media accounts at all.

Small Business 60

Small Business Social Media Media Analytics 60