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How to Research Industry Trends Hassle-Free

Shift Communications

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. We can leverage these relevant topics and hashtags for content creation along with social media marketing efforts to broaden our reach and increase awareness around our content. CrowdTangle.

Trends 142
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SHIFT Archives: The Best of Q1 2015

Shift Communications

If Facebook is where your target audience spends time online, allocate a portion of your marketing spend to Facebook advertising. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. It’s not just startups, though – the tech sector in Austin contributes $21 billion to the local economy.

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PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

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How DOES Mobile Change The Brandscape?

Shift Communications

In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties.

Mobile 60
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3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. We’ve all seen it before. This scenario may be more common than you think.

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3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. We’ve all seen it before. This scenario may be more common than you think.

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3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. We’ve all seen it before. This scenario may be more common than you think.