Agency Creativity Film Viral 
ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
PRSay
AUGUST 30, 2023
The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.” In the case of “Barbenheimer,” the overt irony of their unlikely pairing helped fuel the success of both films.
Prohibition
JULY 21, 2023
It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. Warner Bros. That’s right – Warner Bros.
Shift Communications
SEPTEMBER 22, 2014
From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. It’s not about being creative in real-time, it’s about nurturing a mentality that enables creative responses at the drop of a hat. Do’s and Don’ts of Real-Time Marketing, Ekaterina Walters ).
MaccaPR
MAY 28, 2015
Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube?
MaccaPR
AUGUST 26, 2015
Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. What ensued was the creation of a 53-foot-long Mobile Mooseum.
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.
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