Agency, Blogging, Data-Driven PR and Measurement

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. These qualitative benefits of PR are as old as the marketing funnel itself. This is a core challenge of data-driven PR.

Data-Driven PR

Data-Driven PR Analytics Google Data

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

Onclusive

MARCH 2, 2021

In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. Without trust in a data management process and solution, the data-driven journey does not even begin.

Data

Data Communications Data-Driven PR Analytics

Getting Your PR Measurement Program in Shape for 2016

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Unfortunately there is no silver bullet measurement tool. This helps you measure how a campaign or individual piece of content performs. Check out our PR measurement tool.

Measurement

Measurement Data-Driven PR Analytics Data

Share your data for a better PR program

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data

Data Data-Driven PR System Analytics

This Is How PR Influencers Think You Should Be Using Data

Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution. “If

Data

Data Data-Driven PR Analytics Measurement

Public Relations Job Trends in Tech and Beyond

Onclusive

MAY 10, 2017

In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. roughly 21 are PR professionals. We’ve all heard the saying you can’t manage what you can’t measure.

Trends

Trends Publicity Data-Driven PR Government

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Emily Wienberg. Account Manager.

Analytics

Analytics B2B Google Data-Driven PR

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

NOVEMBER 24, 2014

The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy' Suppose you’re trying to formulate a 2015 SEO strategy.

Analytics

Analytics Data-Driven PR Marketing How To

Building the Plane Mid-Flight: SHIFT’s New Website

Shift Communications

NOVEMBER 30, 2015

It’s a brochure, a cultural touchpoint and an ideal place for not only aggregating content in one spot but also for measuring how effective your efforts have been in wooing prospects to check out your offerings. The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect.

Data-Driven PR

Data-Driven PR Data Analytics Mobile

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights. neon lights.

Strategy

Strategy Brand Branding Technology

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. “We PR grows more in demand. Data-driven PR. You’ll find my own prognostication at the very bottom.

Marketing

Marketing Content Marketing Social Media Employee

How to Build a Data-Driven Public Speaking Program

Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Consider offering them a chance to guest blog or participate in some meaningful way in advance of the event.

Data

Data Publicity Data-Driven PR How To

A Traditional PR Pro Take on Analytics

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement.

Analytics

Analytics Data-Driven PR Measurement Google

SHIFT Archives: The Best of Q4 Content 2018

Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. HOW TO BEST MEASURE YOUR PR SUCCESS. Here’s how. Where are these metrics located within Google Analytics?

Analytics

Analytics Google Measurement Data

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing

Marketing Data-Driven PR Analytics Training

Owned Content: Calculating Success

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. How can all of this be measured and analyzed? Owned content. The Problem. Numbers do not lie!

Data

Data SEO Guidelines Advertising

SHIFT Archives: The Best of Q4 2015

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Ah, the question on every PR pro’s mind. Getting Your PR Measurement Program in Shape for 2016.

Measurement

Measurement Tools Agency Blogging

SHIFT Archives: The Best of Q3 2015

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. Everyone’s favorite blue bird is here to stay, so harness its power for your PR.

Twitter

Twitter Pitching Facebook Data

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

Communications

Communications Analytics Infographics Data-Driven PR

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Interestingly there were no formal blogs on any of the sites. The days of “is social important?”

B2B

B2B Marketing Construction Analytics

PR and the Marketing Technology Skills Gap

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. But it doesn’t stop there….

Technology

Technology Marketing eBook Training

Latest PR Trends

5W PR

JUNE 6, 2022

The biggest benefit of utilizing digital PR is that companies can keep track of the performance of their PR efforts in digital spaces through their SEO strategies too. Elements such as search engine ranking, keywords, and link building are all helpful ways that companies can measure the success of their digital RP efforts.

Trends

Trends Data SEO Consumer

Does social media sharing matter?

Shift Communications

JUNE 22, 2015

Let’s first get our data. I’ll use data from my personal website so as to avoid revealing anything under NDA. The slope of the line is measured with a term named R-squared. Given that my site is a B2B-focused website and blog, it would make logical sense for strong affinity between LinkedIn and the content.

Social Media

Social Media Media Data LinkedIn

Public Relations Today

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

Trending Sources

Getting Your PR Measurement Program in Shape for 2016

Share your data for a better PR program

This Is How PR Influencers Think You Should Be Using Data

Public Relations Job Trends in Tech and Beyond

Using Google Analytics to Inform your B2B Tech PR Program

How to Use Analytics to Build Your 2015 Marketing Plan

Building the Plane Mid-Flight: SHIFT’s New Website

What is Tech PR? PR strategies that sell your tech brand

20 PR and Marketing Predictions for 2022

How to Build a Data-Driven Public Speaking Program

A Traditional PR Pro Take on Analytics

SHIFT Archives: The Best of Q4 Content 2018

From PR to Marketing: Why You Should Expand Your Skill Set

Owned Content: Calculating Success

SHIFT Archives: The Best of Q4 2015

SHIFT Archives: The Best of Q3 2015

The Top 5 Skills That Young (And All) Communicators Should Develop

What’s the New “Norm” for B2B Marketing?

PR and the Marketing Technology Skills Gap

Latest PR Trends

Does social media sharing matter?

Stay Connected