Shift Communications

OCTOBER 1, 2015

So what comes next after the data collections? Insights – the storytelling. With no recipes to follow, turning the data into insights comes from intuition. The post Beets, Tomatoes…Big Data? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Tori Sabourin.

Big Data 60

Big Data Data Pinterest Storytelling 60

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. On Thursday, October 25 th at 12:00 p.m. PRStudChat. Are robots taking over?

Community 148

Community Big Data Media Resources 148

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. It’s not something you can just outsource to agencies, which aren’t built for day-to-day editorial work.

Brand 145

Brand Branding Healthcare Enterprise 145

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

JULY 29, 2021

Maybe we set the stage first, if you can tell us a bit about Methods+Mastery, which is within the FleishmanHillard global network , but an independent agency. I know a lot of agencies say that, but that’s a real commitment of ours and part of the north star that we align to. Brian Mossop: Yeah, absolutely. Brian: Yeah.

Brand 78

Brand Branding Marketing Data 78