Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99 Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She is currently a columnist for Mashable, Inc.,

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. Paul: And does that mean that you were like a small agency or a part of a big agency?

Brand 78

Brand Branding Marketing Data 78

Flatiron Communications

MAY 2, 2017

Bigger agencies and corp comms’ departments (with deeper-pocketed clients) have the budgets. If you’re not sure where your writing stacks up, try this 25-question quiz. The service is not inexpensive, but indy practitioners have been known to share subscriptions. “I’m calling to follow-up” is a no-no.

Tools 45

Tools Twitter Report Pitching 45

Shift Communications

OCTOBER 31, 2016

Rather than assigning a whole team to read the day’s news or client mentions, smart PR professionals will take advantage of the latest Big Data technologies like Apache Spark , and use an artificial intelligence summarize the relevant news about their clients and provide useful insights about what’s driving the day’s news.

Analytics 60

Analytics Data Analysis Technology 60

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52