Remove Agency Remove Big Data Remove Infographics Remove Storytelling
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What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

Rather than assigning a whole team to read the day’s news or client mentions, smart PR professionals will take advantage of the latest Big Data technologies like Apache Spark , and use an artificial intelligence summarize the relevant news about their clients and provide useful insights about what’s driving the day’s news.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

When you can, offer high resolution photos, videos or infographics. Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.