article thumbnail

How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Rethinking your website real estate. ” If only. percent of the total.

article thumbnail

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Putting the “PR” in Partnership Relations

PRSay

Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. As a real estate leader long-committed to technology and innovation, Coldwell Banker had the chance to build a comprehensive and genuinely thought-leading platform around smart homes and real estate.

article thumbnail

The Superhero Solution PR Strategy

Doctor Spin

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Promote your superhero solution intensely.

article thumbnail

Behind the Headlines With Lynda Fernandez

Cision

We also have partnerships with 136 real estate associations or organizations throughout the world. Depending on the industry, some organizations are relying less on traditional advertising and more on PR and social media to promote their products. Relationships expand your reach, resources and opportunities.

article thumbnail

The ethical importance of knowing when to say “No” – Natasha Koifman

Ethical Voices

I also started an angel investment company, and we do a lot of work in the real estate space. When I started my agency 20 years ago, I started it because I worked at an advertising agency, and I had to promote everything that got put on my desk. There’s a building named after me, called Natasha the Residences.

Ethics 52
article thumbnail

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. If you or someone you know needs help, look into resources – you need to take care of yourself just as much as your job.