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Putting the “PR” in Partnership Relations

PRSay

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m.

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. Relationships expand your reach, resources and opportunities.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. 1) What are the top challenges in PR currently from your perspective?

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The ethical importance of knowing when to say “No” – Natasha Koifman

Ethical Voices

I also started an angel investment company, and we do a lot of work in the real estate space. When I started my agency 20 years ago, I started it because I worked at an advertising agency, and I had to promote everything that got put on my desk. There’s a building named after me, called Natasha the Residences.

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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. When I went to school, you were in advertising or you were in PR, never the twain shall meet.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach It’s challenging to really narrow down and figure out, okay, where am I going to invest my resources?

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