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Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? Key PR Concepts Explained 6.

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Top 7 Communication Resources

Critical Mention

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? PRSSA Webinars. Until next time! Critical Mention. SCHEDULE A DEMO.

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8 Great Linked Tactics for Communicators

PRSay

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. Commercial radio + Instagram – Commercial radio loves this social network. It’s easy and it works to build reach fast.

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UK Government report calls for social media regulation

Stephen Waddington

A shared definition, and clear guidelines for companies, organisations, and the Government to follow, there will be a shared consistency of meaning across the platforms, which can be used as the basis of regulation and enforcement. . #2 In an ironic but predictable twist, the report has called out as fake news by critics.

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The Ultimate Guide on How to Distribute a Press Release

PR Fuel

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence.