Remove Advertising Remove Ethics Remove Government Remove Newspapers
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

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Nonprofit Local News Gains Steam

PRSay

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Opportunities for independent journalism.

Nonprofit 172
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas. What is Native Advertising? Key PR Concepts Explained 6.

Viral 52
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Prakky’s pick: Top sources of Australian media news

Prakkypedia

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. As an example of its topics, in September a panel of journos discussed the Federal Government’s media reform bill. You can also subscribe to media email updates. Media Week.

Media 76
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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Governments and law makers are slowly awakening to the issue but aren’t moving quickly enough.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. I spent the first third of my career working for newspapers. ” I brought up the PRSA Code of Ethics.

Ethics 91
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Advertising is a distant third. Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. Blogs, including independent and corporate blogs, can be credible. The results?

Survey 96