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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy.

Ethics 81
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Public Relations and the Press: A Powerful Partnership

PRSay

And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast. But this, at the end of the day, is just promotion and advertising. It’s time to pivot.

Publicity 147
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Behind the Headlines with Kim Dixon

Cision

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals. We are also taking a risk, and being here for a bit over a month now, there is a unique energy in our newsroom. Someone needs to pay for journalism! We are the scrappy underdog!

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Maxim Behar: What will be the television of the future

Maxim Behar

They don't go away because they have bad journalism, but because they don't have ads. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. These are important things because television lives off advertisers. Why are newspapers going away?

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Your Thought Leadership Strategy is Missing One Crucial Element: An Audience

Stern + Associates

At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources. Another buzzword swarming around this year is “native advertising.” Online advertising platforms can include search and display advertising (i.e.

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Conference Recap: AmyK Hutchens on Performance and Productivity

PRSay

Every generation brings new energy, innovations, ideas and challenges,” she said. “We she holds a master’s degree in arts journalism from Syracuse University’s S.I. What are we doing to grow the next generation of great leaders?”. Hutchens is tired of people bad-mouthing millennials. A native of Greenville, S.C., Newhouse School.

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Behind the Headlines With Ashley Simmons

Cision

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.