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Effective Marketing Strategies for Fast Food Chains

5W PR

They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. This can be done through menu diversification.

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PR Tips and Hacks for a Small Business

The Proactive Report

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. Look for local groups on MeetUp.

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Case Study: Amplify Media Relations with Paid Social Advertising

prTini

That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. What does this look like in action?

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How to Pitch Better Brand Stories

Cision

Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . Remember, this isn’t advertising. DIY project, construction). Christina Nicholson is a former TV reporter and anchor who now owns and operates a South Florida-based public relations firm, Media Maven.

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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?

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 Corporate Reputation is Important to Marketing

5W PR

Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. For a construction company, that could mean poor safety standards with a string of citations. Let’s use a local electric utility as an example.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

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