ReimaginePR

JUNE 15, 2020

While you could most certainly run an entire social media campaign for free, paying for social media advertising (or Paid Social, as it’s called in the biz) is the best way to leverage social media technologies to your advantage. Social Media Marketing: Defining Your Business Goals.

Social Media 177

Social Media Brand Branding Marketing 177

Doctor Spin

APRIL 6, 2023

To demonstrate its use, he identified that the most valuable real estate on a website is above the fold (i.e. Superhero Solution Case Study: Inbox Zero The origin of Inbox Zero can be traced back to Merlin Mann, a productivity expert and creator of the popular blog 43 Folders. Promote your superhero solution intensely.

Strategy 52

Strategy Real Estate Case Study System 52

Victorious PR

APRIL 21, 2023

Content Marketing is Another Crucial Component of Blockchain PR Creating valuable and engaging content such as blogs, videos, and social media posts can help educate and inform the target audience about the intricacies of blockchain and cryptocurrency.

Reputation 52

Reputation Advertising Advertising Education 52

Sword and the Script

MAY 20, 2017

Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. He talked about a real estate developer in Buenos Aires who wanted to attract attention to a new development, Madero Este, in a remote section of the city. 3) The bold “content marketing” bridge. Here’s a content idea: build a bridge.

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

ReimaginePR

AUGUST 29, 2016

It’s called the cover photo, and most brands fail to fully optimize this real estate. We can’t talk about social media marketing without devoting at least part of the conversation to paid advertisement. Facebook definitely skews towards advertising. But, the good news is that advertising on Facebook is amazing.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

JULY 24, 2018

For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Ethical Voices

JULY 25, 2022

There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. I think one of my most popular blog posts of all time was I wrote it about 16 years ago when I was sleep deprived from my first son being born. Eyes on me.”

Ethics 82

Ethics Training Real Estate Agency 82

David PR Group

JANUARY 4, 2016

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” Did most of them come from advertising? This can be clear in a business that receives real estate or insurance work from an established broker relationship.

Strategy 40

Strategy Communications Real Estate Insurance 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. One publication or blog you read regularly is… Folio and PR Daily. She is Rachael Wolensky and she’s my guest on this edition of the Off Script series.

Media Relations 69

Media Relations Media Insurance Insurance 69

Cision

APRIL 20, 2015

Treat your headline as the premium real estate that it is, and give it curb appeal. I had the opportunity to write a guest post for a PR blog recently. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

HMA Public Relations

DECEMBER 29, 2017

I mean, they got real estate everywhere, they got leases everywhere. If you look at the cost per…At least…Well, I’m looking at it from the e-commerce advertising standpoint which isn’t necessarily their end consumer. Andrew Youderian: Blog | Twitter | Facebook | LinkedIn. Bill : I agree.

Retail 48

Retail Facebook Real Estate Google 48