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Future of PR: 2020 edition

Stephen Waddington

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. And then there are areas of practice that have moved more rapidly. The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. I’ve explored these issues, and more, in this essay.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” While I normally publish one of these every month, I skipped the July edition to take a little break. In combing through them all, I had an observation: their talk around generative AI has turned to security. It makes sense.

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How to Find Someone’s Email in 2024

Buzzstream

Use an Email Lookup Tool Email lookup tools exist to help simplify finding email addresses —mainly professional contact information. Contact Out – This tool leans on LinkedIn for contact information and has newer AI integration to help find emails. You can find anything on the internet, right? It sure seems that way.

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Walking the Social Talk

Waxing UnLyrical

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. What do I mean?

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These four new LinkedIn updates will transform your 2021 B2B marketing plan

Prohibition

LinkedIn is known amongst B2B professionals as a sleeping giant. That said, this dinosaur of a social network is catching pace. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets. This feature is invaluable for PR professionals and marketers, allowing them to identify and connect with relevant journalists, bloggers, and influencers in their industry.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets. This feature is invaluable for PR professionals and marketers, allowing them to identify and connect with relevant journalists, bloggers, and influencers in their industry.