Future of PR: 2020 edition
Stephen Waddington
DECEMBER 30, 2019
There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. And then there are areas of practice that have moved more rapidly. The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. I’ve explored these issues, and more, in this essay.
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