article thumbnail

Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect. Projected to make up nearly 30 percent of the workforce by 2025, Gen Z — which is also the most racially and ethnically diverse generation in U.S. Bring in young voices.

article thumbnail

What will PR technology look like in 2025?

Communications Conversations

Or, that you would be able to produce entire brand videos right from your smart phone? So, predicting what will happen in another 10 years in 2025 is next to impossible. My feeling is we’ll see much more of that by 2025 as wearable tech gets better, and people start to open up a bit more to the possibilities.

article thumbnail

Our tech news roundup as the year rounds off

PR in High Definition

Apple is expecting to release a fully autonomous car as soon as 2025. To finish off, we have to talk about the new way of communicating with your dog. This sends a signal is to your laptop and launches a video call. The post Our tech news roundup as the year rounds off appeared first on Firefly Communications.

article thumbnail

How the Pandemic Changes Have Affected Business.

Maxim Behar

Back in 2014, a year before I became the President of the global PR association ICCO, I spoke at our annual summit meeting in Paris, and I made the forecast that by the year 2025, some 70% of the consultancy business will be out of the office and working from home, or coffee houses. This is nothing to be amazed at.

Travel 64
article thumbnail

Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Case in point: By the time 2025 rolls around, social commerce in China is projected to hit a two trillion US$ mark, expanding at an impressive annual rate of about 18% between 2021 and 2025. This shift in consumer behavior has prompted businesses to step away from overly curated content and scripted communications.

article thumbnail

Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Here’s what communicators need to know about this key, emerging group: Understanding the generation. Communicate via mobile devices. Connect with video stories.

Groups 138
article thumbnail

Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. Leading luxury brands like Gucci, Louis Vuitton, Burberry, and Alice + Olivia have embraced this strategy and effectively communicate with their audience through their TikTok brand accounts.

Brand 71