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Young Employees Bring Fresh Ideas, Perspectives, Creativity

PRSay

Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect. Projected to make up nearly 30 percent of the workforce by 2025, Gen Z — which is also the most racially and ethnically diverse generation in U.S. Bring in young voices.

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How the Pandemic Changes Have Affected Business.

Maxim Behar

Back in 2014, a year before I became the President of the global PR association ICCO, I spoke at our annual summit meeting in Paris, and I made the forecast that by the year 2025, some 70% of the consultancy business will be out of the office and working from home, or coffee houses. This is nothing to be amazed at.

Travel 64
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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Here’s what communicators need to know about this key, emerging group: Understanding the generation. Communicate via mobile devices. Connect with video stories.

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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

It has contributed to research projects, and developed thought leadership content. Data-driven PR, powered by AI, is impacting the evolving face of communications. We took our industry-leading research and work to thousands of communicators worldwide. I started by reading and looking at videos on the web.