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Insights from CES 2024 – The World’s Best Automotive Technology Show

Bianchi Biz Blog

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 Only you can determine if CES 2025 is worth yours.

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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

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Transparency and Trust: The Role of ESG Reporting

Presspage

A whopping 82% of investors want ESG in the mix, and by 2025, ESG investments could hit US$50 trillion. Explore more in our Investor Relations blog series: It’s a fact - the world is calling for responsible business practices. From investors to employees, everyone's demanding action. This shouldn’t come as a surprise.

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What next for Amazon and its executive communications?

PR in High Definition

It’s expected to be running on 100% renewable energy by 2025. This green trend will likely continue at Amazon; it doesn’t really have a choice though, considering how consumers are increasingly demanding companies improve their environmental credentials. It created a $2bn climate innovation fund last year, for starters.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. An insider’s view on events and press conferences.

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Your Brand’s Road Forward: Digital Shopper Marketing

Konnect Agency

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions.

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How Data Analytics Find You

Mindful Marketing

billion industry that’s expected to top $229 billion by 2025. Second, even if Retention.com is given a legal pass, it’s practices still raise moral questions, e.g., What really represents ‘opting in,’ and how might less-than-transparent and/or manipulative systems mislead or coerce consumers?

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