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Who is Generation Alpha and How Can We Market to Them?

5W PR

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Growing up in a world defined by rapid technological advancements, globalization, and unprecedented access to information, Generation Alpha is poised to shape and redefine societal norms, consumer behaviors, and market trends.

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Transparency and Trust: The Role of ESG Reporting

Presspage

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. A whopping 82% of investors want ESG in the mix, and by 2025, ESG investments could hit US$50 trillion.

Report 109
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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Virtual reality is set to have its first billion-dollar year in 2016 and is on track to become worth $80 billion by 2025. An insider’s view on events and press conferences.

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Your Brand’s Road Forward: Digital Shopper Marketing

Konnect Agency

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions.

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What We Can Learn from the Millennial Generation

Critical Mention

By 2025, they’ll make up 75% of the global workforce. Like we mentioned before, talking a lot about your brand alone won’t resonate with this generation. So, let’s think, what’s the most sophisticated technology out there available to the average consumer? Make your messaging short, sweet, with a lot of visuals.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. Marketing to Alphas.

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