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From 60 Years of Innovation to Writing and Editing a Release to Working with Global Reporters to Trade Show Pitching Tips: Business Wire’s Most Popular Blogs of Q4 2021 | Business Wire Blog

Business Wire

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

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More than half of tech companies may pass on 2021 trade show circuit

Agility PR Solutions

As the COVID crisis continues to shake up the business world, new research from tech PR firm ARPR reveals where tech PR and digital marketing efforts are headed in 2021. The post More than half of tech companies may pass on 2021 trade show circuit appeared first on Agility PR Solutions.

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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

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Most companies are using Twitter wrong–it’s all about brand love in 2021

Communications Conversations

IBM (@IBM) August 24, 2021. IBM (@IBM) August 16, 2021. John Deere (@JohnDeere) September 5, 2021. Brilliant way to generate content for trade show support, by the way. John Deere (@JohnDeere) August 31, 2021. Microsoft (@Microsoft) September 1, 2021. You’re just after that brand love.

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How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course.

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Platforms That Marketers Should Keep An Eye Out For In 2021

Konnect Agency

With in-person events, trade shows and conferences non-existent in 2020 Clubhouse has allowed humans to connect on a level that was no longer possible in a COVID world. Clubhouse is showing us a future where brands and individuals alike can become thought leaders and build an online network without the need of being face-to-face.

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Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.