ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
They’re the continuation or peaking of the events and moves we’ve experienced in 2021. I’d like to think employers do the right thing out of principle, but in 2021, there’s also expedience. How many “Great Resignation” stories did we see in 2021? Brand purpose has real purpose.
NewsWhip
SEPTEMBER 22, 2021
Every year the obsession around Halloween seems to grow, and in 2021 our research showed that media coverage of the holiday began as early as July. Halloween season is no different, and this year Disneyland chefs and confectioners have found creative ways to use candy in their menus. .
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.
MaccaPR
JANUARY 8, 2021
From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. What about Twitch? LinkedIn video? Never fear! It’s the CEO!,” gasps Arik.
Buzzstream
NOVEMBER 10, 2020
You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.
Buzzstream
DECEMBER 17, 2020
This will force you to get creative with the sorts of terms you think your coverage will fall under. In the best circumstances, a digital PR campaign will go viral (for all the right reasons), which is exciting but can also lead to a few days being spent gathering and discovering coverage. Catching missed coverage.
Prohibition
SEPTEMBER 13, 2022
As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world. They know how to create viral, unique content and create positive associations to a brand that ensure users are already warmed up to the product or service.
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