Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

This will force you to get creative with the sorts of terms you think your coverage will fall under. Measuring success. However, each agency measures success and reports links and coverage in different ways, which makes this section rather tricky. I’d advise just using the news function for prospecting. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Karen Freberg

JANUARY 14, 2021

Happy 2021! With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. We have a bit more now in 2021 to tie into current industry trends. TEN YEARS?! Where did the time go? It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. When a negative story breaks, is this something that’s really going viral?

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. The Top Ten PR Crises of 2021. Public squabbles. The top 11 crises of 2020.

Crisis Management 118

Crisis Management Social Media Crisis Media 118