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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

1) The most interesting PR tech announcements from 2019. Talkwalker has introduced a new feature it’s calling Customer Data +. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” 5) Picks from the PR tech vendor news blogs.

Data 90
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Why should brands use social media for their business?

Landis PR

billion mark in July 2019, as reported by WeAreSocial. Corporate blogs are the norm. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Social channels supplied companies with real-time feedback on customer behavior.

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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.]. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Articles, blog posts and content picks. Did you know?

Company 154
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Future of PR: 2020 edition

Stephen Waddington

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The #FuturePRoof community goes from strength-to-strength.

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Cultures of Corruption

Mindful Marketing

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 89
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Why it’s important to prepare for a PR crisis

Prohibition

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. Unlike a lot of brands in 2019 that failed to do so. What will happen if a crisis does happen.

Crisis 62
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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60