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The Future of Twitter

The Proactive Report

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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How AI is Changing the Face of Marketing

Critical Mention

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customer service and Chatbots (15%). Client services (36%). Community building (27%). In this blog, we outline how AI is changing the face of marketing in 2019 and beyond.

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10 Must-See Presentations at #CMWorld 2016

Beyond PR

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

What’s more, media credibility has actually increased over 2016. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack.

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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

The rise of ad blocking was the story of Meeker’s 2016 report. It’s a form of community management that drives almost seven times the engagement of branded content. #9 It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service.

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4 Tips for Tomorrow’s Marketing Champions from Marketo’s 2016 #MKTGnation Summit

Beyond PR

Other team members started in roles varying from chemical engineering to customer service. I’m grateful for the friendships I’ve made within the Marketo community and look forward to the experiences that future summits hold. We even have a former sommelier! The one thing everyone should have in common is a passion for success.