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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Phil covers consumer goods, retail, and restaurants for Fortune, focusing on how large companies like Walmart and JCPenney are changing to stay relevant in the industry. . Steven Barr @steven_j_barr .

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4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.

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5 Tips for Getting Into Live Streaming

Cision

But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. .

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Visual Content and your Brand

The Proactive Report

VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. 60% of marketers plan to invest in video this year – up 20% from 2015. Visual content is no longer just a good idea, but an essential one.

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Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

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11 Content Marketing Mistakes to Avoid

Cision

Treat your headline as the premium real estate that it is, and give it curb appeal. Mobile is the primary way that we consume and interact with some types of digital content. Social Media Today (@socialmedia2day) April 10, 2015. Mistake #2: You have poor form. “Prettying up mediocre content won’t make it any better.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link. Exhibit A: Starbucks.

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