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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. THO also served as diligent traffic cops to identify and correct any outdated or incorrect uses of the new brand.

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4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. She covers major retail trends and news and even covers a bit of real estate news! Adrianne Pasquarelli @SheLikesToShop. Her stories focus on how retailers and their marketing efforts impact the industry. . Kate Taylor @Kate_H_Taylor.

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5 Tips for Getting Into Live Streaming

Cision

But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. .

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Visual Content and your Brand

The Proactive Report

VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. 60% of marketers plan to invest in video this year – up 20% from 2015. Visual content is no longer just a good idea, but an essential one.

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What about Snapchat? Part 1 of 2

Shift Communications

To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing.

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How OhioHealth increased their newsroom coverage by 889% in one year - Part 2

Presspage

and "Is this really something that should have that top half of the real estate?" Within the first year, their total viewership jumped from 11,588 visits in 2015 to 114,697 visits the next full year on their new PressPage newsroom. I definitely take into consideration not just what the photos are, but what the news content is.