2015 Branding Consumer Real Estate 
The Proactive Report
MAY 12, 2016
For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels.
Cision
NOVEMBER 19, 2015
But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend.
Shift Communications
NOVEMBER 21, 2014
Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. million pageviews (an outdated metric, perhaps?).
Cision
APRIL 20, 2015
Treat your headline as the premium real estate that it is, and give it curb appeal. Mobile is the primary way that we consume and interact with some types of digital content. Social Media Today (@socialmedia2day) April 10, 2015. Mistake #2: You have poor form. “Prettying up mediocre content won’t make it any better.
MaccaPR
MARCH 7, 2016
When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit A: Starbucks.
The Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Q2: Recent research shows that brands are publishing more content, but engagement is down.
The Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Q2: Recent research shows that brands are publishing more content, but engagement is down.
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