PRSay
AUGUST 11, 2021
Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard.
Onclusive
FEBRUARY 22, 2018
AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. How do you see these elements working together and how important is it to integrate your efforts?
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Sword and the Script
APRIL 2, 2024
The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It grew eventually into a tech-based email list that was free for users with an advertising model. The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.
Cision
FEBRUARY 25, 2016
In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.
Doctor Spin
MAY 30, 2023
Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz.
Communications Conversations
AUGUST 23, 2016
Just follow any trending hash tag for 10 minutes–I liken it to the old comment sections in digital newspapers (just one troll after another). Sure, Twitter has a broad smattering of advertising options. And, as social media progresses further and further toward a pay-for-play model, social advertising is everything.
Journalistics
MAY 26, 2015
This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?
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