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Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. How Can SMBs Measure Success? If it’s simply awareness, impressions are easy to measure. — can be daunting to research for just one contact.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

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