The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens
NewsWhip
JULY 14, 2020
We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement?
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