November, 2006

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Much Ado About Nothing

Bad Pitch Blog

'With apologies to The Bard , set your microscope on hella-small as we examine the lamest part of most any news release—the boilerplate. The Bulldog Reporter defines boilerplate as “text that is reused, as at the end of a news release or in a legal document. The fascinating origin of the word is discussed in "The Skinny" book.” Legal document? That alone should raise a red flag.