When Doubt Is Planted, Your Brand Becomes Vulnerable
Melissa Agnes
JANUARY 24, 2018
And a little bit of doubt can go a long way over time. Would you want customers having any doubt as to whether the cosmetics they are purchasing are in fact new and unused? You want customers to confidently trust, beyond a shadow of a doubt, in the quality and cleanliness of your brand and its products. Not at all.
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