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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Lesson 2: Leaders Improve Performance with Clear Expectations and Meeting Employee Needs.

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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

The communications lessons, on the other hand, will be covered in crisis management classes for many years. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. All in all, the hacks were a reminder that employee behavior needs to adapt to the security risks we all run every day.

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