Without Honest Analysis, PR Measurement Is Meaningless
Mindful Marketing
JULY 29, 2015
In a recent MediaPos t article , Barby Siegel of the Zeno Group was quoted as saying, “To come up with a big creative idea is brave, but to then say we are not going to go ahead with that idea because it’s not going to sell more phones or tablets, bottles of juice or whatever is even braver. ” Amen… and wait, what?
50 
Let's personalize your content