Remove Content Marketing Remove Media Relations Remove Newspapers Remove Transportation
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

But many companies jumping on the content marketing band wagon get it spectacularly wrong. She will be media neutral. Good public relations has never, ever been just about media relations. Companies like Cisco, Nissan, Walmart and Unilever recognise and embrace this.