measurement-month-barcelona-principles 
Mindful Marketing
SEPTEMBER 7, 2016
We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. What Are The Barcelona Principles? They recognize and encourage that goal setting and measurement are fundamental to success.
Burrelles Fresh Ideas
MAY 9, 2023
An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.
Expert insights. Personalized for you.
50 
Let's personalize your content